Although the thermometers soar to record high temps, the new fall fashion trends call out my name. They are not only over-the-top gorgeous but also highly wearable thanks to the challenging economy and the designers’ need to survive. Today I am going to tell you about the trend toward red as well as provide evidence that it will not only pep up your audience, but you, as well.

Whether you wear a daring red ensemble, or a less bold skirt, slacks or top or whether you opt for a s simple scarlet accessory or two, red will garner you the attention that will help you win at the game of business. It’s not bad for the game of love, either as you will note below.

This year, you will find head-to-toe dresses and suits as well as great bags, shoes, gloves, scarves and other accessories in this flamboyant hue. For the truly daring, a red coat is an outstanding choice.

If you opt for the bold head-to-toe look, then accessorize in more neutral tones. A camel, black or navy shoe or bag would be a great choice. Keep your accessories simple and let your ensemble speak volumes for itself.

You can definitely opt for one of the gorgeous shades of red lipstick (such as our brand new Luxury Matte Red Carpet Red, illustrated below) with this look. If you opt for that standout color, then tone down the rest of your makeup with neutrals.  A less bold option for lips is Luxury Matte Hollywood.  While it is more neutral it is a no less trendy choice for fall.  You might still opt for a neutral palette for eyes and cheeks, as the red carries a lot of impact on its own.

If, until now, you have not found the shade of red that flatters your skin tone, then try a few more shades until you do. Red can be warm with tones in the scarlet or crimson family or cool with leanings toward cranberry or burgundy. One of these shades has your name on it—so try a few options until you find the one that lights up your inner diva.

If you are having a hard time pinning down the right red, wear a shoe or bag, which is not near your face. It will still make the point but will not clash with your skin tone.

If you want more evidence that red is a great trend to try this year, here is the proof:

Did you know that research proves that red is the most winning color?

• Want the science? Scientists have discovered that red triggers the pituitary and adrenal glands to release adrenaline.

That’s probably why:

• Red not only affects those viewing you, but also makes you—the wearer—feel more energetic, as well.

Luxury Matte Lipstick in Red Carpet Red

Shadow Trio in Date

Mineral Matte Blush in Dusk

o Note: that makes it a great date color, too! Make passion your fashion!

• More sports teams with red in their uniforms win games and titles than any other color.

• Whether you enter a room to network, meet with a client, or make a presentation red is the color that will garner positive attention from your colleague or prospect.

• Red is the color of action, confidence, power, excitement, passion, vitality, exuberance and courage.

Haven’t I just described YOU?

I was asked today to present regularly at the Kings Highway Branch of the Brooklyn Public Library located at 2115 Ocean Avenue. My next presentation will take place on Wednesday June 29, 2011 from 4:00 p.m.-5:30 p.m.

While we will focus on Attire, Attitude and Etiquette for Your Job Interview in the New Normal Job Market, this ongoing meeting will provide support for people searching for meaningful work in this challenging market.

Please join us for this active meeting and find your power and success in the support, information and feedback that you will find here.

My Message: No Matter Who You Work For, You are Always the CEO of YOU!

It is Always Best to Negotiate from a Position of Power—Tell your Interviewer What You Bring to the Table to Help their Company

As you know, the three prior blogs that I posted were related to the presentation I prepared for my local library, the Ocean Avenue Branch. I must say that I found the experience exhilarating. No amount of preparation can prepare you for the impact of real people who show up with their real-world issues and experiences.

What I learned from my audience was that wearing the right clothes and preparing the right resume is only the first scene of a multi-act show. In addition to those steps, it is essential to remember that you are far more employable if you:

• Place yourself in the interviewer’s shoes. Think about the budget cuts they may be facing. Think about the work they are hiring you to do. Think about what you can offer them that others may not.

o Invest time in researching your field as well as specific companies in which you are interested.

• Find out who the President and CEO are as well as any other major players. Google your interviewer to get some idea of their background. Knowledge is power.

• Find out how the company fared last year and in the last quarter.

• Find out who their competitors are—every company has competitors.

• Tell them why their company appeals to you.

• Prepare all of your comments in advance so you will be less likely to be caught off guard.

• Don’t wear blinders. Yes, you are concerned about paying your bills and putting food on the table. But:

o Pick your head up long enough to glance at a newspaper and have a general idea of what is going on in the world, even if it does not appear to effect you directly.

o Desperation is not an attractive trait. You are there to do an honest day’s work for an honest day’s pay. Dignity and self-esteem are attractive traits than enhance your employability.

o Your personal and financial concerns are not their problem.

• NEVER allow yourself to be placed in a sexually or other compromising position in exchange for work.

Remember—the prospective employer is not there is make sure you have medical coverage and a paid vacation. They are there to get a job done. You are there to make sure that they see you are the best one to get it done.